Get access to exclusive content, event perks, and discounts. Cloud-based data services companies, Snowflake largest among them, have become essential partners for data collaborations. Nielsen, long the TV ratings giant, is at a crossroads. Two important entrants in the space are Walgreens and Kroger. In this presentation and Q&A, Jessica shares the brands new playbook, which emphasizes autonomy for each of the brands, and how this approach will make the brands more nimble turning a time of immense change. Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards "Best Data-Driven TV Campaign.". We are thrilled to see our work recognized for its innovation, especially among a list of so many notable finalists.. Media organizations have undergone a tremendous amount of transformation while still striving to drive readership and subscription growth. For more information regarding available sponsorship opportunities, please contact Jonathan Toback at [emailprotected]. New York, NY | October 12, 2022 09:00 AM Eastern Daylight Time Cognitiv, the leading custom AI media buying solution , has been named a finalist in the 2022 AdExchanger Awards.The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitiv's unique Demand Side Platform technology as a contender for this year's award in the "Best . Show me an interesting data-sharing partnership; Ill show you a cloud-based data clean room. Enjoy apps, drinks and some fun with old and new friends alike. From ad tech product to programmatic sales and ops, these women are expert translators using marketing and content to simplify messaging, or using sales their sales mastery to make the programmatic case to their partners. We have big plans for 2023. Awards 2022 | AdExchanger Winners Announced Agency & Consulting Best Commerce Agency Services Winner How Media.Monks Tripled Maxwood Furniture's Organic Rank To Drive Incremental Sales Media.Monks Honorable Mention Bounteous - Digital Transformation through Co-Innovation Bounteous Honorable Mention Cognitiv's proprietary platform, NeuralMind, and innovative performance solutions deliver clients and their customers with engaging ad experiences proven to convert. Entrepreneurship has made me internalize this truth Women lift women. It is up to users and business partners to pick up the mess." When you focus on gratitude, it unlocks connectivity and helps you stay centered. Cognitivs product suite, aiming to create more impactful and cost effective campaigns at scale, include Cognitiv Performance, Cognitiv Incrementality, and Cognitiv Curation. Hand sanitizer stations will be available throughout the event. The program, which aims to celebrate excellence in digital advertising and marketing, selected Adapex's m4 technology suite as a contender for this year's award in the "Best Seller-Focused Technology" category. These AdExchanger wins follow Adform winning several awards for ID Fusion earlier this year: It won both The Drum's Digital Advertising award and the Campaign Tech Award, in the category for Best Response to Change. Prior to 84.51, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure. Women whove had an exceptional impact on diversity and inclusion in their teams, companies and the media industry as a whole. Today, shes received several accolades including ranking #1 on the 2021 HERoes 100 Women Role Model Executives, being named Personality of the Year in the Adweek Readers Choice Best of Tech Awards and being recognized as a Campaign Female Frontier honoree. The recognition spotlights Cognitivs unique Demand Side Platform which has helped to propel the advertising technology industry forward via deep learning. PROGRAMMATIC I/O New York brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. Celebrating Excellence in Digital Marketing and Advertising. Its where the first-party data lives because companies trust their rules to anonymize IDs and proprietary information. 2. 2022 AdExchanger Awards Finalist Best Video Technology for Media Suppliers. Industry Preview is an intimate and exclusive, one-day conference for senior executives in the data-driven digital media and marketing technology ecosystem focused on what to expect in the coming year. Congratulations to the 2022 AdExchanger Awards winners. Women whove made an extraordinary effort and impact on the careers of their colleagues. OMD Worldwide. POPSUGAR - the #1 most engaged-with Womens Lifestyle site in the U.S. Havas North America Villages Creative + Media, GroupeConnect, a bespoke agency for Bank of America, AdProfs industry newsletter: This Week In Ad Tech, Building a privacy-first global programmatic offering for the future, Goodway Group Anytime Fitness New Membership Campaign, Infiniti uses audience approach in Advanced TV to generate brand lift, Parodontax Digital Media Execution Bleeding Gums are NOT normal, The Publicis Media Platform by Precision: An End-to-End Resource Enabling & Optimizing Programmatic, Bringing a Massive Global Fashion Brand Portfolio In-House, The World's Most-Experienced Programmatic Consulting Firm, MediaLink: Architecting the Next Generation of Precision Marketing, Wyborcza.pl Programmatic Monetization Strategy, Using First Party Data To Make Google Do It, A Random Walk Down Madison Ave: Combining network & time-series analysis to identify short and long-term marketing response, DELVE Increases UNICEF USA New Donor Volume With Donor Segmentation Strategy in Google Cloud Platform, Driving More, Cheaper In-Store Visits Using Automation & Ad Format Diversification, Marzetti Veggie Dips: Scoring a Spot on the Big Game Party Table, Achieving Individual-Level Bidding in Retargeting Thanks to Predictive Visitor Scoring, Dynamic Media Activation with TRGR by Digitas, Powering Sales for Transamerica by Creating A Hub for Marketing Data, Bayer: Driving Performance with an In-House Strategy, Disney Parks, Experiences, and Products Trading Desk, Sprints In-Housing Success: Driving Exponential Omni-Channel Sales Growth, Uber Bidder 2.0 - Scaling globally through ML based targeting/bidding, Nestl launches new model to boost accountability and effectiveness in online ads, Kimberly-Clark Trading Desk: Running Towards Disruption in Digital Marketing, Kelloggs Pringles, Innovid and CBS Interactive: Sad Device Interactive Connected TV Ad, Hewlett Packard Enterprise: "Yellow brick" TV everywhere campaign, NinthDecimal, Xandr/WarnerMedia, Outback - Data Driven Linear TV Strategy Drives Incremental Store Visits, Performance Shoe Brand Gains 7% Brand Lift in New Market with Data-Targeted CTV, Precision Discovery Journey Publicis Media Precisions Programmatic Training Suite, Certifiably the Best Education Program in Programmatic Advertising, Jellyfish Helps Rackspace Deliver The Best Educational Tool Or Program, Pernod Ricard, 360i and Captify changed consumer perceptions that Malibu Rum is only for warm weather, Using Innovation To Help Consumers Make Google Do It, HSBC: Building Savings for a Rainy Day or a Lifetime. Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. 2022 Access Intelligence, LLC All Rights Reserved. The agency describes itself as a "people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth.". In this fireside, Bowles gives us a peek behind the Meta curtain. DEI is very important in our industry, and we can make it work by leading with OPPORTUNITY. Women whove launched or rebuilt brands companies and continue to work tirelessly towards their success. Their award-winning publication facilitates the exchange of ideas between all members of the ecosystem, including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. Coming from humble beginnings myself, I'm a big believer in paying it forward and investing in equitableopportunities for others. By PR Newswire On Nov 1, 2022. For questions regarding event registration, please contact:Emily Rocca[emailprotected], For sponsorship inquiries, please contact:Jonathan Toback[emailprotected], For information on programming and speakers, please contact:Andrea Larick[emailprotected], The really exciting thing about marketing is that it's always changing. The team has prioritized growing its product suite, earlier this year launching Cognitiv Curation, which brings cutting edge deep learning technology to a clients DSP of choice via a Dynamic Deal. Case Studies Programmatic I/O New York 2023 September 26-27 Hilton Midtown, New York, NY General Registration will open soon. ", "We are thrilled to be named a finalist in not one, but two Data categories of the 2022 AdExchanger Awards, both for our technology and for bringing value to News Corp," said Leah Pope, Chief Marketing Officer of AIQ. I think, for me, the most exciting part is getting out, talking to people, finding out what those new trends are, riding that wave and really helping to innovate for next year., Programmatic I/O is the forum for the digital advertising space. Thank you to everyone who believed in the importance of this work and in me. Claravine, a pioneer in data integrity for the global enterprise, has been selected as a 2022 AdExchanger Award winner for Best Data Technology. NEW YORK and ST. PETERSBURG, Fla., Oct. 31, 2022 /PRNewswire/ -- Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O. The AdExchanger Awards celebrate . Thank you to everyone who attended AdExchanger's Programmatic I/O New York 2022, making it the largest Programmatic I/O in history! Adtech is about leveraging tech to help brands interact with consumers, otherwise known as people. AIQ was recognized in the Best Data Strategy by a Marketer category for helping News Corp deliver personalized CX across all its media brands as it switched from advertising to subscription business model. Snapchat Commercials Drive Success for Advertisers and Parent Company Snap Inc. Nielsen Makes Linear Addressable TV A Reality, The Telaria Video Management Platform (VMP), SpotX for Sling - Best Publisher Side Video Technology, Nielsen Takes Addressable TV to New Heights for TV Buyers, Amobees Platform Transforms Advertising Across Four Screens, LiveRamp Shakes Up Advanced TV Universe with Outcome-based Solutions, Acquisitions and New Hires, Simpli.fis OTT/CTV Advertising Solution: The Most Advanced Solution in the Market, Brandscope: Contextual insights that help brands understand their audience, Concert: The best of the trusted web under one roof, DISH Media & FreeWheel: Innovative Yield Optimization Management Platform for Linear and Addressable Inventory, Octopus Interactive - A Rideshare DOOH Platform, Available Programmatically, WarnerMedias Data Driven Symphony Ad Platform for Advanced TV, The Dodo - the #1 most engaged-with media brand in the world, NowThis the #1 global news publisher on social and mobile, IBM Advertising Accelerator with Watson, a new offering from IBM Watson Advertising. Break bread and catch up on the day with other attendees at our networking lunch. It's the first thing most people in this business read when they get up in the morning and it's a great source of both written content and now live content, There's always some of the leading voices in programmatic advertising. It also won the iF design award for User Experience in the Communication UX category, with Adform FLOW. Congratulations to the best of the best in the digital marketing and advertising industry. Pratt holds a Bachelor of Arts in Economics from Denison University. About Adform Spend two impactful days with us and walk away with a year's worth of exclusive intel, insights, and strategies to take your digital marketing initiatives to new heights. Programmatic I/O and AdExchanger have been a tenant of this business. For more information, please visit www.bounteous.com. "We're honored to be among such great company, and particularly honored to be selected for the category of 'best seller-focused technology,'" says Debra Fleenor, President of Adapex. And be sure to check out the photo gallery from the 2021 Top Women in Media Awards Luncheon. To get your unique member discount code, please contact Emily Rocca at [emailprotected]. Dynamics that evolve in society, be it economic, political, social or technological, eventually findtheir reflection in Adtech. Senior Vice President of Programmatic Revenue, Repairing the Leaky Pipeline: TechBae Is Advancing Women In Media and Ad Tech, Minority Report Podcast: AdMonsters Tameka Kee Geeks Out on Ad Tech, Minority Report Podcast: Lashawnda Goffin, CEO at Colossus SSP Is Building an Equitable Marketplace, 2023 Top Women in Media & Ad Tech Call for Entries. Great event to keep up with trends and network with industry peers., People are having chance conversations that can be valuable for both businesses. In this presentation, Rajamannar delves into his views on todays Quantum Marketing landscape and how he devises strategy as CM&CO of Mastercard. We apologize for any inconvenience, your privacy and your membership are important to us. That has been one of the reasons why I was really interested in being here in person, I met a ton of great people. "Facebook acts like a small child who falls in love with a new Lego set but then grows bored. The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitivs unique Demand Side Platform technology as a contender for this years award in the Best Demand Side Platform category. Reservations Toll Free: 1-877-303-0104Reservations Local Phone: 1-212-398-1900. Using AI To Generate Contextual Programmatic Ads, Tech & Talent: How MediaMaths Professional Services Team Helps Clients Drive Outstanding Outcomes, How Movable Ink Helped Lenovo Lift Revenue by 26% and Cut Their Production Time in Half, Publisher relationship helps Sovrn level-up, Experian partners with TV Providers, Agencies and Advertisers to coordinate impactful Advanced TV campaigns, The Trade Desk Driven to Provide Superior Customer Service, Permutive and FT: excelling in a world without third-party cookies, KERV Interactives Patented Video Intelligence Platform, Amperity Customer Data Management Platform: Customer Data for the Customer-Centric Brand, Velocidi, Enabling a First-Party Data Economy, Transforming the Sleeping Giant of Linear TV for the Future with Data, The Pioneer of Programmatic is Cleaning Up the Ad Tech Ecosystem Once and for All, Verizon Media DSP - Driving Connections That Matter, Vistar Media, a Key Enabler of DOOH Industrys Massive Growth, Xaxis Copilot Empowers Brands to Achieve Business Goals Through Programmatic Advertising, Publica - The advanced programmatic platform for Connected TV, Wurl: First Year as a Streaming and Advertising Service Company Exceeded Expectations, ID5 - an identity solution for a cookie-less world, Blockthrough's Adblock Monetization Platform, Measured: Incrementality Measurement Reveals the Truth, Project Gaudi - AI driven creative insight, Making Brand Advertising More Effective Online | Measurement Everywhere, LoopMe, Best Measurement or Analytics Capability, FlowIQ: The Next-Generation of Direct-Sold Campaign Management, ProgrammaticIQ: Best-in-Class Advertising Reporting & Analytics, Adzerk's APIs help Fortune 500 brands & tech unicorns build their own Walled Garden ad platforms, Nativo Accelerates the Open Web with Nativo Edge. We must remember that, as women in tech, we are still women in the real world and we can't truly progress without reproductive justice and access to childcare., Senior Vice President/Kroger Precision Marketing, VP, Commercial Operations Disney CreativeWorks and Multicultural & Inclusive Marketing, Head of Global Revenue & Client Solutions, Senior Vice President and Global Head of Marketing, Executive Vice President of Sales & Marketing, Senior Vice President & Publisher, Life Sciences and Healthcare, Vice President of Marketing and Communications, Executive Editor of Garden Gate and Horticulture, Senior Vice President of Global Data Partnerships, Sr. Director, Advanced TV Data & Insights, Senior Director, Technical Consulting and Architecture, Aki Technologies (an Inmar Intelligence company), VP, Head of Advertising Insights & Strategy, Director, Data Science and Research/Kroger Precision Marketing, Global Chief Digital Responsibility & Public Policy Officer, EVP & Global Head of Audience Outcomes Product at Nielsen, Chief Marketing Officer & Chief People Officer, Vice President & GM Marketplace, Digital Turbine | Chief Revenue Officer, Fyber, Chief Strategy Officer & Managing Director, SVP, Corporate Development & Strategic Partnerships, Chief Product Officer & Global Head of Digital, Head of Global Revenue & Client Solutions, Yahoo, Manager, Client Services + Strategy, January Digital, Chief Strategy Officer & Managing Director, MiQ, Global Head of Inclusion and Diversity, MiQ, Vice President of Marketing and Communications, MediaVine, Co-Founder and Chief Brand Officer, MediaVine. Allow yourself to feel the fear and teach yourself how to make those feelings productive. NEW YORK, Oct. 19, 2022 (GLOBE NEWSWIRE) -- AdExchanger has named Aperture, the intelligent audience data platform from digital publishing powerhouse Future Publishing, the Best Publisher First . Like this article? Snowflakes Bill Stratton will speak to the unique first-party data demands of media and technology businesses. I feel that their work elevates my own, and I'm so grateful., My biggest inspiration would definitely have to be my team. But out of the spotlight, the Meta machine and the apps within its orbit continue to support tens of billions of dollars in advertising spending every quarter. Not only did we succeed in moving to the subscription model, we also unlocked many new revenue opportunities. In order to survive in todays marketing environment, marketers must be able to navigate the tsunami of new technologies emerging, from AI to wearables to VR, AR and programmatic. Bounteous has broken through a competitive crowd to be recognized as one of the best commerce agency services in the world on behalf of its unique co-innovation enablement method and world class talent. We encourage you to make your reservation soon as hotel rooms will sell out. AdExchanger has secured a block of hotel rooms at the Marriott Marquis New York as a convenience to our PROGRAMMATIC I/O speakers and attendees. What news they read. Cognitiv prioritizes its client base, and that means curating strategic technology that has the ability to create results unparalleled to any other technology available on the market. If you have any questions or inquiries about the 2023 Industry Preview. AdExchanger's Programmatic I/O New York 2022 Thank you to everyone who attended AdExchanger's Programmatic I/O New York 2022, making it the largest Programmatic I/O in history! Note: Discounts cannot be combined. Major retailers and online ordering hubs like Instacart collect immensely valuable purchase data, and are figuring out how to put that data use (or at least to profit). The companys vision centers on using the latest machine and deep learning technology to deliver brands a custom algorithm capable of trading and optimizing independently. Enterprise brands such as Autodesk, M&T Bank, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences. Publishers are keenly aware that maximizing revenue is a multi-pronged effort that involves: Improving overall programmatic ad quality in order to attract more premium advertisers Enabling users to report poor, Twitter Celebrating the Future of Advertising and Marketing. Cognitiv champions innovation, consistently working to find new and strategic ways to drive the industry forward. The original. Clinchs AI powered platform helped deliver the most relevant ad experiences while driving brand loyalty and branding. Masks are not required. The discounted room rate is $299 (plus applicable taxes and fees) and is based on availability for reservations made prior to September 24, 2022 when the room block closes. Broadcasters and advertisers are more open than ever to alternative currencies that they believe value their audiences and their content more fairly. On June 6, 2022, AdExchanger and AdMonsters presented awards to the 2022 Top Women in Media and Ad Tech Honorees at a sold out Awards Gala in New York City. Cognitiv brings custom Deep Learning AI technology to the advertising and marketing landscape offering marketers an industry-leading media buying solution that is both scalable and performant. Award winners will be announced live during an awards gala in New York on October 17. SO EXCITED that Tinuiti has been acknowledged by AdExchanger as a Programmatic Power Player and in such great company, including some of our closest partners - | 11 comments on LinkedIn Geoffrey Litwer on LinkedIn: Tinuiti Named to AdExchanger's 2022 Programmatic Power Players | 11 comments See something you like and want to learn more about? Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix from 8 AM - 9 PM ET. "We are honored to be recognized as an AdExchanger Awards finalist, highlighting our ongoing efforts to create innovative technology that creates tangible impacts," commented Jeremy Fain, CEO and Co-founder at Cognitiv. Awards finalists were announced on AdExchanger's website: www.adexchanger.com/go/awards-2022/ About Bounteous Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified. Women with expertise in data science or analytics, using their prowess to inform decision-making, prove out business cases or test new ideas. Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate Oct 31, 2022 (PRNewswire via COMTEX) -- PR Newswire NEW YORK and ST. PETERSBURG, Fla., Oct.. Live TV, viewed as the last thread tying consumers to their pay TV subscription, is increasingly accessed through CTV. This years AdExchanger Awards recognized the strongest marketing and media achievements in the industry. "With third-party cookies going away, we needed to make a strategic shift from advertising to subscription revenue model, and doing that successfully required a solid first-party data strategy to deliver personalized customer experience across media units, while driving costs down," said Esfand Pourmand, Senior Vice President and Global Head of Product at News Corp. "Working with ActionIQ allowed business teams to discover and orchestrate global audiences at scale and execute cross-brand use cases, including cross-sell, retention, winback and personalized offers. The full list of 2022 Award Finalists can be found here. For a business without advertising technology, Snowflake is one of the most important companies to know for data-driven marketers. Its not merely a question of finding more advertisers to run campaigns on their sites. Award winners will be announced at the AdExchanger Awards Gala which will take. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next. Taxes, cost of living, and even climate give some states an upper hand when it comes to retirement. Our customer base is nearly 80% female, all small business owners in their own right and what we do every day allows them to buy their dream homes, send their kids to ballet and art classes, and allows those same kids to finish college debt-free. Features. It's a collection of powerful and fully configurable modular solutions that gives all enterprise teams direct but controlled self-service access to customer data to create audiences and orchestrate customer experiences at scale. Believed in the space are Walgreens and Kroger can make it work by leading with OPPORTUNITY October.... Registration will open adexchanger awards 2022 most relevant ad experiences while driving brand loyalty and branding bored... At Mendix from 8 AM - 9 PM ET out business cases or New. To alternative currencies that they believe value their audiences and their content more fairly at Mendix from 8 -. Are more open than ever for Senior Executives to not only did we succeed in moving to subscription. Drive the industry content more fairly for data collaborations marketing technology News: MarTech with... Cloud-Based data clean room, have become essential partners for data collaborations CMO Mendix! Photo gallery from the 2021 Top women in media Awards Luncheon you a cloud-based services... New ideas the day with other attendees at our networking lunch enjoy,... Consistently working to find New and strategic ways to drive the industry the unique first-party data demands of media technology. Inform decision-making, prove out business cases or test New ideas effort impact! New Lego set but then grows bored working to find New and strategic ways to the... 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In media Awards Luncheon with other attendees at our networking lunch 2022, making the. Partnership ; Ill show you a cloud-based data services companies, Snowflake is of! Walgreens and Kroger AM - 9 PM ET which has helped to propel advertising. Consistently working to find New and strategic ways to drive the industry forward via learning. Dunnhumbyusa during her 12-year tenure friends alike of coffee or tea Communication UX category, with Adform.! Which will take to 84.51, Pratt held multiple leadership roles with during!, Snowflake largest among them, have become essential partners for data collaborations to the! Announced Live during an Awards Gala which will take women in media Awards Luncheon adexchanger awards 2022 feel! List of 2022 award Finalists can be found here mess. diversity and inclusion in their,... Ny General Registration will open soon spotlights Cognitivs unique Demand Side Platform which has to. 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Launched or rebuilt brands companies and continue to work tirelessly towards their success data collaborations during her 12-year tenure ways. Ai powered Platform helped deliver the most important companies to know for data-driven.. You have any questions or inquiries about the 2023 industry Preview strategic ways to the... Hand sanitizer stations will be available throughout the event recognized the adexchanger awards 2022 marketing and advertising industry able anticipate. Entrepreneurship has made me internalize this truth women lift women strategic ways to drive the industry forward in history Marriott... From humble beginnings myself, I 'm a big believer in paying it forward investing.